Spring of Global Development of Import E-commerce Vendors
In 2019, some people said that it was the peak age of e-commerce. Since the implementation of the first comprehensive law in the field of e-commerce in early 2019, China's e-commerce industry began to take the road of compliance and regularization. In recent years, with the continuous expansion of the demand for Haitao, agent purchase meets the needs of the vast number of consumers with its unique mode of operation, so it is very popular.
From Japan and South Korea's beauty make-up, French perfume, Australian milk powder, Thailand medicines, etc., as long as you want, you can buy it through purchasing. But there are many hidden dangers behind this kind of "human flesh with goods". Many businesses do not have business licenses, so that the goods purchased by consumers from China are not protected, so that the quality problems of goods continue to occur. Therefore, the agent purchase industry will be regulated as a platform, and will usher in a new round of shuffling. Some people say that agent purchase may develop toward platform and enterprise, and the way of individual agent purchase will gradually transform into cross-border e-commerce. Of course, if the individual purchase agent is transformed into a cross-border e-commerce platform, such as Tianmao International and Ocean Wharf, it can ensure that the business on the platform can be standardized.
As the most important link of import e-commerce, logistics is undoubtedly the bottleneck of the development of e-commerce industry. At present, there are three main modes of cross-border e-commerce import logistics supply chain, each with its own characteristics: bonded warehouse reserve mode, overseas direct mail mode and sea Tao transshipment mode.
I. Bonded Warehouse Stock-up Model
E-commerce enterprises transported overseas goods to China, temporarily stored in domestic bonded warehouses. After orders were placed by users, they left the warehouses and cleared the customs with personal postal articles, and then carried out the business model of domestic distribution.
Bonded reserve is suitable for large-scale e-commerce enterprises, relatively scattered types of e-commerce and purchasing platform (micro-commerce, C2C). Imports are concentrated in products with high value, difficult access and high consumer demand, such as infant formula milk powder, maternal and infant products, health food, cosmetics and so on. They are transported directly from abroad to bonded warehouses to save logistics costs. Domestic bonded warehouses are shipped to consumers with fast time limit and customs clearance time.
II. Overseas Direct Mail Model
When the e-commerce platform receives the order, the goods will be delivered to the domestic airport port by air or sea transportation. After receiving the goods, the agent's customs clearance company will arrange the customs clearance centrally and send them directly to the domestic market. At present, DHL and UPS are the main direct mail logistics modes represented by Amazon. The main types of direct mail are clothes, shoes and other small goods. In fact, this is not easy to satisfy the domestic users. In addition, the purchased goods logistics channels are difficult to track, customs clearance and logistics timeliness are slow.
3. Haitao transshipment mode
The main reason for transporting goods from abroad to China is that many overseas e-commerce websites seldom provide direct distribution to China. In the process of transporting goods to China, a logistics transporter is needed to distribute the goods. First, goods are collected overseas, then collectively transported back to China, and customs clearance and distribution are carried out.
Many logistics enterprises have long-known experience in transshipment industry and familiar business operation teams. For example, many companies in the Pearl River Delta region have begun to import the transshipment business of Haitao. They also have unique geographical advantages in cross-border logistics. Moreover, import transshipment is a long-term process operation industry, from overseas gathering-warehousing-in-warehouse operation-out-warehouse-international transportation-customs clearance-country. Internal distribution and other processes, if you do not need a professional management of the import system, it is very difficult to complete such a cumbersome operation.
Since 2018, the standardized development of cross-border e-commerce industry has been in the rising stage of dividend development. Increasing the consumption quota of individual cross-border e-commerce and adding a new cross-border e-commerce comprehensive pilot area will create a good policy environment for the further development of cross-border e-commerce industry. At the same time, the increasing purchasing power of Chinese consumers and the huge domestic demand in cross-border e-commerce market bring more development opportunities for cross-border e-commerce enterprises.